Mumbai: Walt Disney Company, consumer product retailing arm of global animation giant and Mukesh Ambani-owned IPL team Mumbai Indians are expecting a revenue of Rs 14 crore from the limited edition 'Mickey Cricket', a company official has said.
Disney and the Indian Premier League team Mumbai Indians have launched a collection that includes apparel and accessories, footwear, stationery, home and toys, all featuring Disney's five famous characters -- Mickey Mouse, Mini Mouse, Donald Duck, Goofy and pluto -- in cricketing attire.
"It is called Mickey Cricket and we have launched it for the first time in association with Mumbai Indians. So it is a co-branded product. It is a licensing agreement but since it is a co-branded one, we have a revenue sharing agreement."